Citizen Men’s Eco-Drive Weekender Brycen Chronograph Watch in Gold-tone Stainless Steel, Brown Leather strap (Model…

Since its basis in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very identify of the model conveys a deep respect towards craftsmanship and regarded as acquainted by residents the world-over. In order a “citizen” of the world, we bear the duty to assist domesticate a tradition of constructive change and on-going evolution by way of our craft. We take that mission critically and steadfastly welcome what the long run could convey.

As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person parts to a watch’s last meeting. It’s an artisan’s strategy to observe making based mostly on pushing ahead the boundaries of expertise and leveraging our expertise towards exploring new potentialities.

One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation nicely forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from just about any mild supply, this extraordinary innovation modified eternally the best way watches may very well be powered. Eco-Drive eradicated the necessity to ever substitute batteries, which made it particularly useful to areas the place such specialist batteries weren’t obtainable. This leveled the sphere for residents of just about each nation to have the ability to expertise unrestricted pleasure of carrying and utilizing a CITIZEN watch.

The product growth coverage, “The Fusion of Expertise and Magnificence,” stays a continuing motivation for us to merge cutting-edge expertise with perfection of design magnificence, which as a consequence evokes individuals to try to be their finest at any time.

CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the straightforward perception that irrespective of who you might be or what you do, it’s at all times doable to make one thing higher — and now could be the time to start out doing it. We consider that higher and now are each infinite, and that there’s at all times a subsequent ‘higher’ and a brand new ‘now’ wherein you can begin pursuing it. It was clear from the onset of this challenge that we’re devoted to this very best…to not the previous however to the current, and all the best way we will enhance it. To assist talk this perception to the world we have now created a brand new world CITIZEN model film, model identification and model web site that represents out Higher Begins Now philosophy.